B.C. agrifoods hit the sweet spot at Hong Kong Food Expo

B.C. agrifoods hit the sweet spot at Hong Kong Food Expo

August 22, 2016 Posted by Willow Easton

Food Expo buyers hustle to order BC cherries

B.C. agrifoods were the cherry on top for buyers within the cornucopia of nearly 1,400 exhibitors featuring delicacies from 26 countries at Asia’s largest consumer food industry event, from Aug. 11-15, 2016. Organized by the Hong Kong Trade Development Council (HKTDC), the annual Food Expo attracts more than 470,000 public visitors and 20,000 global food product buyers from Hong Kong, Mainland China, Japan, South Korea, Taiwan, Europe and emerging markets.
The Ministry of International Trade and B.C.’s trade and investment representative office in Hong Kong lead a delegation of eight B.C. companies to exhibit their products at the expo with the aim to expand B.C. exports to international markets and raise awareness of the quality and diversity of B.C.’s agrifoods products.
Creston, B.C. based Global Fruit tantalized buyers with their “perfect Canadian cherry”, selling 300 lbs of cherries in four hours on the first day and selling out entirely before the last day of the Food Expo. In 2014, B.C. had the largest berry crop in Canada with blueberries and sweet cherries our top fruit and nut export products. B.C. cherry exports increased over 32 per cent in 2014, rising from $41 million to $54 million.
Teresa Wat, Minister of International Trade, supported B.C. at the Food Expo and visited with Global Fruit and the other B.C. agrifood companies that exhibited, including: ASTI Holdings (Golden Bonbon), Bench 1775 Winery and Tasting Room, Bremner Foods, Forbidden Fruit Winery, Nu-Tea Company, R.J.T. Blueberry Park, and Trumps Food.
B.C. food products are considered premium goods in global markets due to British Columbia’s reputation for producing high-quality, great-tasting foods with internationally-renowned food traceability and safety standards. B.C.’s transportation infrastructure and location on the west coast of North America ensures customers in global markets receive fresh and nutritious products quickly and efficiently. In 2014 B.C.’s top agrifood export markets were the U.S., Japan, China, Taiwan and Hong Kong.
Responding to the increasing demand for healthy eating, this year the gourmet area of the Food Expo adopted a new "Green Palate" theme to place stronger focus on organic and sustainably produced food. B.C. greenhouse growers are a perfect match for this growing demand as they are world leaders in the use of integrated pest management and innovative greenhouse technologies. British Columbia’s production of organically produced foods continues to grow steadily.
Contact one of our International Trade and Investment Representatives to find out more about B.C.’s diverse agrifoods sector and to connect with British Columbia products from qualified suppliers.
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