Interactive Gaming

British Columbia is home to a creative cluster of world-class companies specializing in game development.
B.C.is recognized as a hub for digital entertainment attracting large global media companies, while hundreds of smaller B.C.-owned companies also flourish, creating everything from innovative video games, mobile apps, virtual reality and augmented reality products, to animation, visual effects, social media, interactive marketing and e-learning tools.

 

KEY MARKETS

British Columbia’s interactive gaming companies export globally, however the largest share is to the United States and European Union. The sector exports more commodities than services, and there are substantial opportunities to expand exports of interactive gaming productions and services.
 

United States

The U.S. market typically represents the largest share of revenues for B.C. based video game companies. The proximity to Hollywood and existing relationships with large U.S. production and distribution companies continues to be a huge advantage for B.C studios. B.C. companies tend to focus on the U.S. due to the ease of doing business, market and culture familiarity and the fact that much of the world’s major digital entertainment cluster is located there. The U.S. video game industry generated a record $43.4 billion in revenue in 2018, with approximately 150 million Americans who play video games, making the U.S. video game industry one of the nations fastest growing economic sectors.

Learn more about British Columbia’s export opportunities in the United States.

Europe

Europe is a significant and mature export market for B.C. digital entertainment companies. B.C. companies tend to be more comfortable doing business in Europe due to market and cultural familiarity as well as product similarity. Europe is often the first or second international market for B.C. entertainment oriented companies. The size of the European video gaming industry was US $19 billion in 2018 and is projected to reach US $21.5 billion by 2020.

Learn more about British Columbia’s export opportunities in Europe.