Japan Gets a Taste of B.C. Wine
Want to make your business global? Did you know that Trade and Invest British Columbia offers assistance to export-ready firms in British Columbia through local support and a network of trade and investment offices around the world? Trade and Invest British Columbia creates and strengthens business contacts through industry-specific trade missions – along with virtual trade missions – each year. Many British Columbia companies work closely with Trade and Invest British Columbia’s representatives to advance their business goals. St Hubertus & Oak Bay Estate Winery Ltd., in co-operation with OGT Canada Enterprise, did just that to grow their wine export sales in Japan.
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OGT Canada Enterprise was established in Kelowna in 1999, and in collaboration with St Hubertus & Oak Bay Estate Winery Ltd., has been exporting wine to Japan for 19 years. OGT Canada Enterprise has been able to penetrate a challenging market that was otherwise unfamiliar with Canadian wine. By promoting B.C. wine at receptions, food events and fairs in Japan, OGT Canada Enterprise has raised awareness of not only St Hubertus Estate Winery Ltd., but also B.C. and Okanagan wine and food products.
Located just south of Kelowna and nestled on the shores of Lake Okanagan, St Hubertus & Oak Bay Estate Winery Ltd. is a family estate winery that produces sustainable, organic wine. Wines are 100% estate grown. Earlier this year, the company’s B.C. wine was featured and sold for a limited time at the Shinjuku flagship of one of Japan’s high-profile, leading department stores, Odakyu. During the promotional event in Tokyo, 500 bottles of B.C. wine were sourced for tasting, demonstrations and sales.
OGT Canada Enterprise works closely with Trade and Invest British Columbia’s International Trade Representatives, who provide support and guidance to build awareness and increase supply of B.C. wine in the Japanese market. As a result of OGT Canada Enterprise’s success, planning for another event in February 2019 at Odakyu is underway.
In 2017, B.C. wineries won more than 2,000 medals in national and international competitions. B.C. wine regions continue to expand their reputation for quality and solidify their place amongst the best in the world. B.C.’s thriving wine industry attracts talented winemakers from around the world. Each of these trained professionals has brought knowledge, passion and fresh ideas to our wine communities, helping to shape an identity and style unique to British Columbia. The Okanagan Valley is B.C.’s premier grape-growing region boasting 84% of the province’s vineyard acreage. The valley stretches over 250 kilometres, across sub-regions, each with distinct soil and climate conditions.
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