British Columbia Fruit Preserves Gain International Attention
Jam lovers in the United States are enjoying the fruits of Patrick and Lee Murphy’s labours, with a little help from British Columbia’s Ministry of International Trade.
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The Murphys own a small 10-acre farm in the heart of British Columbia’s Fraser Valley where they grow heritage-variety orchard fruits including apples, pears, plums, cherries and grapes, which are used to produce their artisanal preserves and wine. In business since 2001, Vista D’Oro Farms has experienced steady growth and is now shipping their distinctive jars to dozens of specialty food stores throughout the United States, even earning coveted shelf space in the country’s leading natural foods retailer, Whole Foods Market.
British Columbia is recognized as having one of the most diverse agrifoods sectors in Canada, with over 200 agricultural products, over 70 seafood species and a globally recognized wine industry. The province’s rich, fertile land, abundant fresh water supplies and varying geography create an ideal environment for growing high quality specialty food products including the ingredients used by Vista D’Oro to make their unique seasonal flavour pairings, including such foodie-friendly blends as Apricot, Tarragon and Riesling, and Spiced Cranberry and Ice Wine.
British Columbia’s agrifood sector’s reputation for producing great-tasting foods relies on internationally-renowned food traceability, safety and sustainability standards. B.C. was a strong proponent for Canada’s national organic standard for agricultural products, in force since 2009.
In January 2014, Vista D’Oro Farms joined several British Columbia agrifoods companies at San Francisco’s Winter Fancy Food Show, an annual event attracting more than 18,000 food buyers from around the world. While there, the Murphys and other B.C. exhibitors made valuable business contacts through business-to-business meetings organized by the province’s U.S.-based Trade and Investment Representative team, and interactions with trade show visitors at British Columbia’s booth.
British Columbia’s Ministry of International Trade offers a range of services to help British Columbia agrifoods companies like Vista D’Oro who are interested in expanding their export potential, including opportunities to gain international exposure through participation in sector-specific tradeshows and events globally. View upcoming agrifoods events here.
Learn more about the services offered by British Columbia’s Export Development team.