Success Stories

Buyers Hook British Columbia Products at Seafood Expo Global

Buyers Hook British Columbia Products at Seafood Expo Global

International buyers at Seafood Expo Global, the world’s largest seafood trade event held in April 2015, made deals to buy British Columbia seafood products in sales that company representatives expect will have a total value over $50 million.

British Columbia agrifoods producers have a well-established position in world markets, and are especially known for seafood products such as wild and farmed salmon. They also produce a range of traditional and new products, including groundfish; shellfish such as shrimp, prawns, geoduck clams, and crab; herring; sardines; hake; and marine plants.

Canada was a major participant at the Seafood Expo Global/Seafood Processing Global in Brussels, and representatives from 14 British Columbia seafood businesses attended. Through events such as presentations, seminars and receptions featuring B.C.’s seafood industry, international purchasers were able to meet the B.C. companies and learn about their products and services. 

Participation in international marketing events such as this one helps international buyers make connections with British Columbia’s agriculture and seafood producers. The British Columbia companies reported that they anticipated sales of $53 million to result from their connections in the trade show. 

British Columbia has become an important supplier to the global seafood industry, with around 100 species of fish, shellfish and marine plants marketed commercially in 2013 according to the B.C. Seafood Year in Review. The seafood industry is growing with new harvesting vessels, state-of-the-art processing facilities, the culturing of high-valued species, and access to new fisheries for underutilized species.

Participation in the seafood expo was funded by the B.C. Ministry of Agriculture and Agriculture and Agri-Food Canada through Growing Forward 2, a federal-provincial-territorial initiative. British Columbia’s Trade and Investment Representatives and the B.C. Ministry of Agriculture took part in the Canada pavilion and highlighted the participating B.C. companies. 

Contact the Ministry of International Trade to discover the benefits of British Columbia as a destination for investment, a partner for trade and innovation, and a source of quality goods, services, and resources around the world. Knowledgeable staff also help businesses connect with potential British Columbia partners through local and international contacts and through participation in industry events.  

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