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Quality of Life in BC

December 19, 2019

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British Columbia offers a unique blend of lifestyle advantages. The temperate climate, cosmopolitan cities, clean environment and a breadth of outdoor experiences provide a quality of life that draws people from around the world. Businesses say this is a key competitive advantage in recruiting and retaining top talent.

Investment decisions are often based on numbers related to taxes, incentives or other hard figures that help to translate into the highest return on investment for a business location. While British Columbia excels in those hard data categories, the numbers only tell part of the story of B.C.’s recruitment success. Quality of life is a major selling point for international businesses looking to expand their global operation in the province. Successful investors understand the importance of having the right people in place and how quality of life factors into workplace morale, productivity and business success.

Six of the top 20 most livable cities in Canada are located in B.C. according to the Economist Intelligence Unit (EIU), an affiliate of the Economist. The EIU consistently ranks Vancouver as one of the most liveable cities in the world; in 2019 it ranked Vancouver as the second city in the Americas and sixth globally. Mercer’s Quality of Living Ranking continues to rate Vancouver as the top city in the Americas and third in the world.

According to Maclean’s Best communities in British Columbia 2019 these are amongst the most livable cities in B.C.: Vancouver, West Kelowna, Oak Bay, Nelson, Colwood and Salmon Arm. These kudos reflect British Columbia’s high levels of stability, health care, culture, environment, education and infrastructure.

British Columbia also offers a stable, sustainable economy that investors and members of the labour force appreciate. Throughout the province, life in B.C. promises cosmopolitan and culturally diverse cities, social stability, high-quality health care and education, and an abundant natural beauty. The resulting quality of life and economic well-being attract people from around the world.

When lifestyle is considered in an organization’s growth strategy, everyone benefits. If you want to attract and keep the best people for your organization, a closer look at British Columbia is worthwhile. Read more about why B.C. is a great place to live, work and grow. You can also contact us directly for details on our services.

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Trade and Invest BC helps facilitate foreign direct investment and has Trade and Investment Representatives in markets around the world. Contact the representative nearest you for support in investing in British Columbia.