Companies and organizations in British Columbia’s agrifood sector can toast to a successful year of promoting their products in new international markets while also starting to prepare for a busy new year.
This January, companies from across B.C.’s agrifood industry will be participating in two major shows on opposite sides of the world. From January 11-13, B.C. will have a strong presence at the Winter Fancy Food Show
in San Francisco, California. The annual event attracts more than 18,000 attendees interested in testing and tasting the newest food and beverage products on the market. More than 1,300 exhibitors are expected at the show from 35 countries and regions around the world.
That same week, several B.C. companies and organizations, along with members of the B.C.’s trade and investment team in India, will be exhibiting at the Food and Grocery Forum India
in Mumbai from January 14-16, 2015. The forum is the only event in India where grocery retailers come together with food service companies to discuss the latest trends and innovations in the industry, it is also the perfect venue to promote British Columbia’s fresh and diverse agrifoods sector to the Indian market.
British Columbia is recognized as having one of the most diverse agrifoods sectors
in Canada, with over 200 agricultural products, 100 seafood products and a globally recognized wine industry which encompasses over 200 wineries. British Columbia’s rich, fertile land, abundant fresh water supplies and varying geography create an ideal environment for growing high-quality specialty food products.
The international promotion of B.C. agrifoods in the past year has received a significant boost from the Growing Forward 2 program
, a five-year agreement launched in 2013 that provides a $3-billion, federal-provincial-territorial government investment in innovation, competitiveness and market development. The governments of Canada and British Columbia
have invested more than $4.3 million though this agreement to support business development, innovation, food safety, and sustainability in B.C.’s agriculture sector.
To learn more about B.C.’s thriving agrifoods industry
contact one of our International Trade and Investment Representatives.