B.C. keeps ahead of health, wellness, berry and apple trends at Asia Fruit Logistica

B.C. keeps ahead of health, wellness, berry and apple trends at Asia Fruit Logistica

September 20, 2016 Posted by Willow Easton

The fresh and tasty B.C. area at Asia Fruit Logistica 2016

As soon as delegates came through the doors of Hong Kong’s biggest fruit show they could see the recognizable red maple leafs of the Canadian pavilion of which British Columbia was the anchor tenant. Asia Fruit Logistica 2016 featured 665 companies from 37 different countries showcasing their wares to buyers, the largest-ever number of exhibitors and widest range of products and services ever in the show’s history.
Health and wellness is a huge trend right now in Hong Kong, and B.C. fruits and vegetables are recognized worldwide as heathy and delicious. Hong Kong’s growing population of over 7 million people have very little arable land and are heavily reliant on imported produce. “People in Hong Kong are very concerned about health and wellness right now. Stores are even opening up entire floors devoted to the trend.” remarked Solveig McLaren, International Marketing Consultant with British Columbia’s Ministry of Agriculture.
B.C.’s high safety standards, integrated pest management, innovative greenhouse technologies, fertile soil, and clean plentiful water yields high-quality, natural produce. Because of B.C.’s location on the west coast of North America, B.C. has short shipping routes, which means fruits and vegetables are delivered to Asian consumers quickly so they are still fresh, tasty, and nutritious.  
B.C.’s Hong Kong trade and investment team and ministry staff were on site at the show with B.C. companies including: BC Tree Fruits, Blueridge Produce, Sutherland S.A. Produce, Windset Farms, SunSelect Produce, BC Cherry Association, Ambrosia Apples/Summerland Varieties, BC Blueberry Association, and Global Fruit.
The show was very successful for the B.C. companies that attended. Many anticipate their businesses will grow and sale agreements will follow as a direct result of connections made at the show. “We’re seeing lots of interest for both blueberries and cherries here,” said Sutherland Produce’s export director Rick Chong. “And there is huge demand for Ambrosias; we could sell five times the supply.” Accordingly, Chong expects his company’s exports for the Canadian-origin apple to double in 2017.
B.C.’s participation in the event was funded by Growing Forward 2 (GF2), a five-year, $3 billion dollar investment by federal, provincial and territorial (FPT) governments and the foundation for government agricultural programs and services. GF2 programs focus on innovation, competitiveness and market development to ensure Canadian producers and processors have the tools and resources they need to continue to innovate and capitalize on emerging market opportunities.
To learn more about B.C.’s fresh and tasty agrifood products contact one of our International Trade and Investment Representatives. Also check out our new Export Ready Business Catalogue that features almost 100 world-renowned British Columbia food producers, ready to ship!
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